Infer is proud to support an integration with Eloqua. This guide will explain everything you need to know about our integration with the Eloqua platform.
- A new Infer field in your Eloqua Lead Info Pages
- The ability to use Infer Score in your workflows
- The ability to create lists including infer score as a filter property
- The ability to use Infer score in reporting
Give the following email administrative privileges in your Eloqua instance & forward that information to your account manager: ops-[business name]-firstname.lastname@example.org.
How it Works
Infer uses a cloud connector to score leads in Eloqua. You will need to choose a specific step in one of your programs for the cloud connector and provide the step ID to Infer. It is important to note that the program the cloud connector runs in will need to be in standard mode and not preferred mode. When leads run through the cloud connector step, they will be scored by Infer.
Most likely you will want to score your existing Eloqua leads. This can be done by creating a temporary program to dump all leads or contact into for scoring.
A few ways to take advantage of your integration
Define your workflows using Infer score. A lot of customers are using this information to push low scored leads into automated nurture programs and push high scored leads directly to their sales team.
Use Infer score to segment your database. From here many customers will do things like target your campaigns to only A leads. This also helps you dissect your lead lifecycle by digging into reports which are explained below.
Other customers use our connector to incorporate the Infer score into their reports. Create reports that you can watch month over month that tie in the relationship between lead source, website asset, campaign type, nurture program etc. and Infer score. The best part about this is the speed at which you can make decisions on what is working and what is not. You no longer have to wait a full sales cycle to see crucial results.
What syncs to Eloqua via Infer’s Connector?
For fit models, Infer syncs the raw (numerical) score only to Eloqua. Please note that letter grade ratings (e.g. A, B) are not calculated nor synced directly in Eloqua.
Can the cloud connector be in a program that is running in Priority Mode?
No, the cloud connector must be in a program that is running in Standard Mode.
Why don’t we use Eloqua’s API?
Using Eloqua’s API is possible, however we found that it was much simpler and faster to use our own integration to pull data.
Does this mean I now have a behavioral model?
Our marketing automation connectors are simply translating the scores from your existing fit models into Eloqua. We do have behavioral models for Eloqua. If you are interested, please get in touch with your account manager.