Do you use Marketo activity data in your scoring?

Yes, we do have customers who use Marketo activity data in their models. However, we primarily suggest separating out behavioral data from fit data - in the same way Marketo uses stars and flames to denote fit vs. engagement.

For more information on Behavioral vs Fit scoring, please see Two approaches to scoring leads – Fit vs. Behavior.

Infer also recently launched stand-alone Behavior Models.  For more information, please see Infer’s Behavioral Modeling Takes the Lead.

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